Led a complete website revamp for an ABA therapy center, transforming an outdated design into a modern, user-friendly experience focused on clarity, trust, and conversion.

The project involved redesigning the website structure and improving the overall user journey to better communicate services and increase engagement with potential clients.

Applied a structured approach to redesign the website with a strong focus on usability and performance:

• Improved visual hierarchy and layout clarity
• Enhanced messaging to clearly communicate services
• Optimized navigation for better user experience
• Focused on building trust with families and caregivers

The goal was to create a website that not only looks modern but also supports business growth through better conversions.

Executed a complete redesign following a structured process:

• Wireframing and layout restructuring
• UI/UX design improvements
• Content organization and messaging refinement
• Implementation of conversion-focused elements

Each stage was aligned with improving usability, engagement, and lead generation.