Led the creative direction and execution of multi-brand digital campaigns across different industries, including automotive, FMCG, entertainment, and B2B distribution.

The project focused on developing high-impact visual content and campaign concepts tailored to each brand’s audience, ensuring strong engagement and consistent brand positioning across digital platforms.

Developed customized creative strategies based on each brand’s market and objectives:

• B2B Focus (Mobil): Messaging tailored to fleet owners and distributors, emphasizing product performance and operational efficiency
• Automotive Retail (Casa Pellas): Promotional campaigns focused on offers, financing, and brand positioning
• Food & FMCG (Lala): Lifestyle-driven content highlighting product usage and daily consumption moments
• Entertainment (Cinemas): Promotional campaigns to drive attendance and highlight events, releases, and offers
• Beer Brand (Cerveza Toña): Brand awareness campaigns focused on lifestyle, culture, and engagement

Each strategy aligned visual storytelling with audience intent and brand identity.

Executed a wide range of digital assets and campaign formats:

• Social media campaigns (Facebook & Instagram)
• Static and dynamic ad creatives
• Carousel ads and promotional banners
• Mobile-first content optimized for engagement
• Lead generation formats (Mobil B2B flow with forms and follow-up sequence)

Additionally, developed structured user journeys for lead capture in B2B campaigns, including:

• Step-by-step lead forms
• Contact data collection flows
• Confirmation and follow-up interactions