Led a comprehensive digital marketing strategy for one of Central America’s top technology retailers, integrating ecommerce operations with multi-channel advertising campaigns.

The project focused on driving online sales, increasing product visibility, and building a strong digital presence across multiple platforms.

Developed a 360° strategy combining paid media and content:

• Ecommerce-focused campaigns aligned with product categories
• Social media content strategy (Product 50% / Value 30% / Entertainment 20%)
• Brand awareness campaigns through YouTube and Discovery Ads
• Conversion-focused campaigns using product catalogs (Meta Ads)
• Search-based lead generation and high-intent targeting

This approach ensured coverage across the entire customer journey.

Executed campaigns across multiple channels:

• Google Search Ads for high-intent traffic
• Google Discovery & YouTube Ads for brand awareness
• Meta Ads with dynamic product catalogs for conversions
• Social media content aligned with campaign objectives
• Continuous optimization of creatives, targeting, and budgets

Managed ecommerce campaigns with a focus on scalability and performance.