Developed a comprehensive data-driven marketing system focused on budget allocation, performance forecasting, and real-time campaign monitoring across multiple accounts.

This project integrated financial planning, PPC strategy, and analytics dashboards to enable scalable and efficient management of advertising investments.

Designed a structured approach to maximize ROI through intelligent budget distribution and KPI planning:

• Monthly budget allocation across channels (Search, Display, Demand Gen)
• Campaign-level budget segmentation based on objectives
• Forecasting of clicks, leads, and revenue performance
• KPI modeling including CPC, conversion rates, and projected ROAS

The strategy ensured every dollar invested was aligned with measurable business outcomes.

Implemented a full analytics and reporting infrastructure to manage and optimize performance:

• Real-time budget pacing dashboards for multi-account control
• Performance tracking across Google Ads, Meta Ads, and other platforms
• Automated reporting systems using Looker Studio
• Funnel analysis including impressions, clicks, conversions, and CPA
• Call tracking and lead source attribution analysis

This system allowed continuous monitoring and rapid optimization at scale.