Developed and optimized an ecommerce system for a locksmith supplier using Shopify, focusing on increasing online sales through Google Ads integration and shopping campaigns.

The project involved both website improvements and performance marketing to drive traffic and conversions.

Built a strategy centered on ecommerce performance:

• Integration of Shopify with Google Ads ecosystem
• Development of Google Shopping campaigns
• Optimization of product listings and feed structure
• Focus on high-intent search traffic and conversion-driven campaigns

The goal was to maximize visibility and sales across key product categories.

Executed a complete ecommerce marketing system:

• Google Ads (Search + Shopping campaigns)
• Performance tracking and analytics monitoring
• Website optimization aligned with conversion goals
• Continuous improvement of product performance and traffic quality

The execution combined data insights with campaign optimization to scale results.