Property Listing Display Campaign – Virginia 2021

Project Name
Property Listing Display Campaign – Virginia 2021
Client
Atlantic Sotheby’s International Realty
Our Role
Senior SEO/SEM Manager → Jr. Marketing Director
Project Description
Collaborated for over a year with Kris Weaver, Partner and Managing Broker at Atlantic Sotheby’s International Realty, supporting the growth of a top-ranked real estate team in the Virginia market.
The project focused on executing high-budget digital campaigns and strategic initiatives to increase property visibility and drive qualified buyer interest.
Developed a digital marketing approach tailored to luxury real estate:
- Positioning premium property listings for high-intent buyers
- Enhancing brand presence in competitive real estate markets
- Supporting team growth through consistent lead generation strategies
- Aligning campaigns with both listings and broader business expansion initiatives
Executed targeted display campaigns designed to attract and engage potential buyers:
- Display advertising for property listings
- Audience targeting based on location and buyer intent
- Creative assets showcasing luxury homes and lifestyle appeal
- Campaign optimization to improve visibility and engagement
Impact!
Supported the growth of a top-performing real estate team by increasing property exposure and generating qualified buyer interest. Through strategic campaign execution and ongoing optimization, the initiative contributed to stronger market presence and sustained business growth.

