Lead Generation Automation & Performance Campaign
Project Description
Developed a full-funnel lead generation system combining paid media campaigns and chatbot automation to increase conversion rates and streamline customer acquisition for home improvement services.
The project focused on integrating traffic generation with automated lead qualification, ensuring a seamless user journey from first click to conversion.
Designed a conversion-focused funnel powered by chatbot automation to capture, qualify, and route leads efficiently.
- Built automated chatbot workflows using Tidio
- Structured decision-based user journeys
- Integrated lead routing and notification systems
- Reduced friction in the lead capture process
Implemented a system combining paid traffic with automation:
- Paid Media Campaigns (Google Ads & Social Ads)
- Chatbot Funnel Automation (Tidio)
- Lead capture + qualification flows
- Integration with follow-up and notification systems
The chatbot acted as a real-time conversion layer, improving engagement and increasing lead quality.
Impact!
Achieved a 1,000% return on ad spend (ROAS) through a highly optimized lead generation system. Managed over $240,000 in ad spend while generating more than 11,200 leads and sustaining over 26,000 monthly active users. The strategy contributed to an average of $2.4 million in monthly sales with a controlled budget of $50K–$60K.
