Managed large-scale digital marketing operations for a network of 92 automotive dealerships, working with premium brands including BMW, Mercedes-Benz, Audi, Volkswagen, Jaguar, Porsche, Toyota, and more.

The project focused on increasing dealership visibility, generating service leads, and driving vehicle inventory sales through a data-driven, multi-channel strategy.

Developed a performance-focused strategy targeting two key revenue streams:

Service Department Optimization

• Focus on high-value KPIs:
  • RO (Repair Orders)
  • CPRO (Client Paid Repair Orders)
• Data analysis showed that ~80% of scheduled appointments convert into paid repair orders, allowing precise budget allocation

Inventory Sales Strategy

• Promotion of new and used vehicles
• Use of dynamic and static catalogs
• Smart remarketing strategies to capture high-intent buyers

This dual approach ensured consistent revenue generation across service and sales.

Executed campaigns across multiple platforms and formats:

• Google Ads:
  • Search (high-intent traffic)
  • Display (awareness & remarketing)
  • Demand Gen campaigns
• Meta Ads:
  • Vehicle catalog campaigns
  • Lead generation campaigns
  • Retargeting strategies
• Cross-channel budget allocation using performance data
• Collaboration with teams using Asana for operational efficiency
• Implementation of custom tools for large-scale budget management

Managed over $400K/month in ad spend, ensuring optimized distribution across campaigns.