Managed and scaled digital advertising campaigns for an online biomechanics coaching business using Kajabi as the core platform.

The project focused on driving course sales across international markets through full-funnel paid media strategies and high-converting creatives.

Developed a performance-driven strategy tailored to digital product sales:

• Full-funnel campaign structure (awareness → conversion)
• Scaling Meta Ads using Advantage+ and retargeting strategies
• Targeting multiple international audiences
• Aligning creatives with high-conversion offers and urgency messaging

The approach ensured consistent growth and efficient scaling of revenue.

Executed and optimized campaigns across platforms:

• Meta Ads and Google Ads campaign management
• Continuous A/B testing of creatives and messaging
• Budget scaling and performance optimization
• Integration with Kajabi for tracking purchases and revenue

Managed over $20K+ monthly ad budgets, focusing on maximizing ROI and conversions.